An online vape store in Middelburg, South Africa. Inspired by one of the owner's favourite cars — a Beetle.
The old-fashioned way of vaping (coil and juice) is much safer than cigarettes — but disposables aren't healthy at all. Most online stores lean into the disposable industry, even when there's a better alternative.
Beetle Juice produces its own line of vape juices to influence people to switch from the disposable industry back to the original way of vaping.
A bold, high-contrast identity built for an online vape store to stand out at a glance — drawing from the owner's favourite car and the industry they're trading in.