We talk about your business, your audience, your goals and the practical constraints. The aim is to agree on what the work needs to do.
You leave with: A shared briefStage 02
Choose a direction.
Research and conversation become a clear creative direction. We agree on the idea before getting lost in the details.
You leave with: A clear point of viewStage 03
Make the idea visible.
We explore visual approaches, discuss what is working and refine the direction together.
You leave with: A considered design directionStage 04
Connect the whole system.
The selected design becomes a responsive website. We build the pages, interactions and animation, then check the experience across screen sizes.
You leave with: A working websiteStage 05
Put the work into use.
We test the website, prepare it for launch and explain how to manage the agreed content.
You leave with: Launch & website guidance
STARTLAUNCH
WEY / THE WEBSITE PROCESS
What we agree before building
Before design starts, we agree on the pages, content responsibilities, required features, integrations and review rounds. That keeps the design connected to a real scope and avoids shaping a page around a feature that has not been discussed. Feedback is most useful when it relates to the agreed audience and goals, rather than preference alone.
During development, we check the important paths through the site: navigation, enquiry actions and any agreed booking or commerce steps. We review layouts on phones and larger screens, then resolve the details that affect legibility and use. The balance of design and development work depends on the project.
Launch preparation is specific to the agreed build. If domain connection, analytics access, content handover or ongoing support is included, responsibilities are clarified before launch. The process ends with the agreed website ready to use and a clear handover for the items included in the brief.
